uli
Behringer, bulletproof mixer video
Ok, we like this one. Even if it wasn't our idea, we hope that Uli Behringer was at least a little inspired by Factory Sound TV. In case you haven't seen it yet, the video clip below is a ripper ad for the new range of Behringer mixers, which are actually packed with even more features than the last Xenyx series. The killer new feature is One Knob Compression for each of the mono microphone channels, without overlooking the bi-directional USB port now built into the mixers.
When you're ready, check the new range here. Otherwise sit back and check the video!
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Behringer Factory Tour & 20th Anniversary Party
2009. It's the 20th Anniversary year for Behringer. Since we got on so well with Uli when he first came to Australia November last year, Tone and Artie were invited to go to China to help Uli and his team celebrate. A stop-off in Hong Kong was required for a beer and a bite first...
As usual, the video camera came out. If you want to catch any of the 'non factory tour' - sightseeing with Factory Sound, it's here (on YouTube).
But the real reason we headed over to Zhongshan was to visit Uli at home in Behringer City. It's HQ for Behringer, with a large R&D team and plenty of manufacturing taking place there. Plenty is an understatement! With over 3,000 staff on site, Behringer City cranks out over 2,000,000 products per year. Let's just take that in for a moment...
Per day that equates to around 5,500 finished products. Each individual component is checked before being ticked off as 'production-ready' then the products are manufactured, some parts by machine, many by hand assembly. At various points along the way they are checked, before passing a final inspection and packaging. There's no magic packaging machine either!
It was without a doubt an eye-opening tour of 'Team Behringer' and one that we were able to video along the way. Later that night we attended Behringer's 20th Anniversary Party. Amazing.
To see how excited all those individuals were, being able to show off their entertaining talents and getting to put into practice the English they'd been learning was simply awesome. We were given a generous dose of Chinese culture, and have tried our best to capture that on video also.
So...here is both Part 1 and Part 2 of our trip to Zhongshan, China.
Each episode goes for about 8 mins. The first one begins at the party (yes, it was a pretty crazy entrance we had!), and an impromptu interview with the man of the moment, before moving toBehringer City for the tour. We get some good running commentary along the way, courtesy Michael Jago who recently left his post as GM of Behringer Australia to go and sink his teeth into Behringer Europe.
In the second episode we leave most of the talking up to the experts - Michael Deeb (CEO, Behringer) tells starts us off, and then Uli lets us in on some of the secrets of his factory. We swap a couple of times back to the party.
Hope you enjoy, we certainly did!
Part 1
Part 2
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the fesitval of Behringer
It was twenty years ago today...
We were invited last Monday night to attend 'an evening with Uli Behringer', which was an intimate affair: a few Behringer dealers from the Southern states of Australia, together with the Behringer Australia team, and on his very first trip to Australia - Uli Behringer.
We expected to walk in to a Sgt Peppers theme, with cardboard cutouts of The Beatles playing Behringer guitars through Bugera amplifiers. However it was a rather chilled affair, and we were treated to a few cool ales and settled down to a relaxed session at a function room at Crown Casino (a short walk from our day at Factory Sound).
Uli hopped up onto stage, and sat down for a Parkinson-style session with Behringer Australia's GM, Michael Jago. Factory Sound was not only well represented with quite a few of us attending, but also very impressed. Uli is (in no particular order) relaxed, intelligent, passionate, charismatic and inspiring. We also got the feeling he is genuinely talented in many areas of audio, whether it is musically, or pro audio. This was indeed confirmed when he came to Factory Sound the following day.
We've no idea how he managed to end up at Factory Sound on the day of his 20th Anniversay (since Behringer began), but Uli spent quite a bit of time chewing the fat with us. It was in our speaker room, that we realised there is a reason why his company is 20yrs old and still rising. The reason is Uli. He has a firm grasp on not only what sounds good, but what is required both now and in the future for all things pro audio. We listened to every speaker in our room, and his face could not lie - Uli has never listened passively to anything in his life. Even when he is Salsa dancing, we're pretty sure he's going to be focussing on more than his feet and his partner.
Really hard to put into words how 'switched-on' Uli is. If you've got a spare 10 mins though, check out our video podcast interview (episode 21)that we did with Uli on the same day. We think it's the only time he's done it before, so we're thankful that he took the time during his hectic 20th Anniversary year to come in and share a beer and a few stories for Factory Sound TV.
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