avpa

What kind of Video Producer are you?

Screens and speakers, they obviously go hand-in-hand. But how do you fit into the world of video production. Do-it-yourself filmclips to go with your killer song? Perhaps vision is your primary thing, and someone else sorts the audio out for you? Maybe you're not a hands-on person at all, and a talented team of creative individuals comes together to help breathe life into your ideas.

Tone and Artie were lucky enough to be invited as guests of the AVPA this week, for their annual awards dinner. Not only do we get to present a couple of awards each year, we also get to see the best videos on a big screen. A wide range of categories, from weddings, school stage productions, company safety induction and training videos, corporate presentations and sales tools, along with TV news reports and commercials. There is a huge breadth of video production service providers out there, and an equally large and diverse range of client requirements.

Which leads us back to - what kind of video producer are you? If you are the kind who is very handy with a camera and has a keen eye for a cut, you'll need to ensure your audio quality is as high as possible to ensure your hard work is not let down by poor sound. Enter... Waves and their brand new collections of plug-ins designed especially for the video producer:

Video Sound Suite Native integrates seamlessly into Avid Media Composer 5, Apple Soundtrack Pro, and Sony Vegas. Because they're real-time plugins, it's no longer necessary to render or create new files for every audio adjustment, and making audio changes weeks or months later is a breeze.

For the more adventurous, Sound Design Suite Native comes stacked with over 30 plugins hand-picked especially for sound designers and post production facilities - a comprehensive and cost-effective collection of audio plugins that provides all the essentials.

Until the end of Novemember, you'll be able to pick these up from Factory Sound at a whopping 55% off the Recommended Retail Prices listed on our website. Excellent value for a premium audio tool.

Don't forget you'll need an iLok to authorise your new friends...but we've got those too if you've been caught short.

Oh, and just for the record, no - Tone and Artie were not up for any awards for our series of promo clips we produced for the $2010 footy tipping season!