amac

As the sun sets on AMAC 2008, we stop and trawl through the hours upon hours 50 mins or so of video footage we took, and have turned it into a short clip for all to see. You'll see what we saw: quite a few new products, a bunch of exhibitors trying to show their goods to as many dealers as possible, and a few familiar faces.

AMAC 2008 was organised by the AMA (Australian Music Association). The show was predominantly staged as a way of showing musical instrument retailers the latest in guitars, drums, valve trombones, pianos and expensive ukuleles, plus a few seminars and informal discussion. There was also a bit of pro audio gear there, not as much as you'd see at an Entech or SMPTE exhibition, or perhaps even next year's Integrate show. For us, it was a bit like wandering through a music store that has a PA section in the corner to compliment their instruments. But we still had fun, and there was plenty to look at. Anyway...the AMA do a great job of pulling the industry together like some kind of go-go-gadget-spiderweb, so good on them for coming to Melbourne for the first time this year.

Here's our take on the show: We took a stroll down there on the Monday (the last day of the show), to find the exhibitors a bit worn out...possibly following a little more sauce than they're used to consuming over the weekend. Perfect time for us to pull the camera out and start rolling. This is Factory Sound TV.

We've put model numbers for the new gear into this clip. Watch for them hitting our website over the next couple of days.